The Charleston Real Estate Advisor

Technology Masterminds The Master Plan – Starting with your Website

Week One

In the first week we reviewed the grand strategy for increasing the number of leads to your Internet site.  Your homework assignment for this week is to:

a) identify your niche, specialty, and passions.  With these unique traits, you will build your special brand and Internet storefront.

Examples: buyer specialist, geographical farm, military specialist, investor, bank properties

b) select a domain name that includes your niche, geographical area, and what you are selling (real estate, Properties, homes, land,investments, etc)

Examples: charlestonmilitaryrelo.com, stonoferryproperties.com, charlestonbankproperties.com, charlestonbuyeragent.com

c) develop meta tag description -- A call to action that real estate customers will want to click on your site.  It should describe your niche and be different from other sites.

d) develop keywords (search terms for your niche/specialty)

Examples:  Charleston real estate, Charleston homes for sale, Charleston foreclosures, etc

Go ahead and add your results and compare with the rest of the class.

John Stewart on Real Estate and Tim Geithner - Must Watch

Charleston real estate agents and taxpayers, take a look at this video and tell me what you think.  I don't know whether to laugh or cry:>)

The Daily Show With Jon Stewart	Mon - Thurs 11p / 10c
Home Crisis Investigation
www.thedailyshow.com
Daily Show Full Episodes Political Humor Spinal Tap Performance

Keller Williams Ranks Highest in Customer Satisfaction for a Second Consecutive Year

J.D . Powers rated Keller Williams Realty with the  highest real estate buyer satisfaction for the 2nd year in a row.  Overall satisfaction is determined by examining three factors for the home-buying experience: agent, office, and package of additional services. The Charleston Keller Williams Realty offices started in 2003 with just 5 agents and has grown to 300 agents with 4 offices in the greater Charleston area.  Congratulations Keller Williams Realty Charleston!

Listing http://ping.fm/VGKgT

Impact of Listing on Your Real Estate Income

  In last two months Charleston real estate agents have seen their business turn up.  Some agents are seeing more than others.  What is causing some agents to have more closings than other agents?  Based on a simple comparison of the number of listings compared to closings 90-120 days later, their is strong correlation between the increased listings and increased closings 90 to 120 days later.  The agents that went out a got listings in March 2009 (see the example office below) had more closing in June and July of 2009.  With the winter months coming soon, What does your October and November real estate business look like?  The Charleston agents that want a strong fall need to be working on increasing their real estate listings now so that they can have more closings in the fall.

If you want head start on the other agents in Charleston, I would recommend Shaun Rawls "Sellers Mastery Class" on August 13th, 2009 at the Embassy Suites in North Charleston (Open to all agents).  He is bringing the latest material to secure, maintain and sell your listings.  In this shifting market you need an extra edge, Shaun will show you how to get that extra edge!  If interested, here is the  Seller Mastery registration form.

Charleston Real Estate Technology Masterminds Sign Up

Charleston Real Estate Technology Masterminds are starting Aug 18th, 2009 from 11am to Noon every Tuesday.

Each week, we will address a different topic providing in-depth discussion and solutions to improve online lead generation.

This mastermind is open to all real estate agents.

Class Schedule:

Aug 18th: The Master Plan - Starting with your Website

Aug 25th: SEO with Google

Sep 1st: SEO with Bing and Yahoo

Sep 8th: Optimizing your Listing Portals (Realtor.com, Trulia, Zillow)

Sep 15th: Blogging for Leads

Sep 22th: Blogging using Video and Photographs

Sep 29th: Facebook

Oct 6th: LInked-in

Oct 13th: Twitter

Oct 20th: Special Portals (Walk Score, Dwellicous,Technorati, Real Estate Wiki etc)

If there is a topic you would like to see, please leave a comment and we will try to add it.  If you can not physically make the mastermind, we will try to provide a remote broadcast. 

To register for the mastermind, please leave a comment with your name and email so that we can send you more information for the masterminds.

Charleston Realtors Advanced Social Media Class

Today in Charleston, we covered how to develop your strategy for your expertise and passion in life.  Based on your strengths you develop an online presence that reflects yourself using blogs, Facebook, Tweeter, Linkedin and Video.  We reviewed the look and feel of three major online real estate professionals in the US and Canada.  Take a look at how these agents reflect their expertise and passion for life in the websites and blogs.  Here is a link to the "Introduction to Social Media Class" for Charleston real estate agents. Let me know if you have any questions or comments.

The Good Life Team, Austin TX

The Phoenix Real Estate Guy, Phoenix AZ

Ian Watts, Vancouver, BC

Summary of Introduction into Social Media for Charleston Realtors

Here are the links and graphs for the Charleston Realtors taking "Introduction into Social Media".  I enjoyed meeting with you all and hope the class was a help in building your inbound leads. Here is link the Charleston "Advanced Class on Social Media"

Realtor Quiz

Twitter for Business

Linked-in

Download Socialmediaintro Slides

Video Links

Hubspot "Baby Got Leads"

StarWars Dance off

Charleston Real Estate Showings at a 18 Month High!!

Charleston Real Estate market is showing continued strength this summer and the latest leading indicator is that the showing appointments have reached an 18 month high in both Mt Pleasant and Dorchester County.  West Ashley and Berkeley County are at near record highs.  Real Estate showings appointments are the number of showing appointments made through Centralized Showings Service for buyers to tour active homes for sale. The higher the showing number, the more active the buyers are in the local Charleston Real Estate market.   What is causing the surge?  People coming back from summer vacation,  positive articles on the Charleston real estate market,  first time buyers?  What do you think? 

Charleston Homes: Right To Dry Clothes Outside?

Charleston Real Estate Trends: Outside Clothes Drying. There is a new grass root effort to allow residents to dry their clothes outside and save energy. Many neighborhoods restrict the practice. The Charleston Post and Courier had an editorial on "The Right 2 Dry" movement endorsing their concept to reduce energy costs. Charleston homeowners and renters, would you like to see people to hang their laundry out to dry? Why or Why not?