Point to Agent completed a study in 2008 clearly demonstrating that online buyers want more photos and that the buyers look for homes online that have more photos. Here are their key findings:
- Online buyers clicking away from listings with fewer photos - Double the interest and 200 percent jump in leads indicate photos key to help move real estate
- Compared to listings with only one photo, those with 21 or more photos generated more than triple the number of Detailed Views, more than double the amount of Interest, and double the number of Leads.
- Views, Interest and Leads jumped 20 percent or more as the number of photos increased from 15 to 16.
In our local MLS there are 1504 resale homes (not new construction) with only one photo online (Ugh!). My question is why? What are the chances of a home selling with only one photo online? I know some agents will say the house is not very pretty, but unless the house is a tear down shouldn’t there be more photos? What do you think?
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