The Charleston Real Estate Advisor

Technology Masterminds The Master Plan – Starting with your Website

Week One

In the first week we reviewed the grand strategy for increasing the number of leads to your Internet site.  Your homework assignment for this week is to:

a) identify your niche, specialty, and passions.  With these unique traits, you will build your special brand and Internet storefront.

Examples: buyer specialist, geographical farm, military specialist, investor, bank properties

b) select a domain name that includes your niche, geographical area, and what you are selling (real estate, Properties, homes, land,investments, etc)

Examples: charlestonmilitaryrelo.com, stonoferryproperties.com, charlestonbankproperties.com, charlestonbuyeragent.com

c) develop meta tag description -- A call to action that real estate customers will want to click on your site.  It should describe your niche and be different from other sites.

d) develop keywords (search terms for your niche/specialty)

Examples:  Charleston real estate, Charleston homes for sale, Charleston foreclosures, etc

Go ahead and add your results and compare with the rest of the class.

John Stewart on Real Estate and Tim Geithner - Must Watch

Charleston real estate agents and taxpayers, take a look at this video and tell me what you think.  I don't know whether to laugh or cry:>)

The Daily Show With Jon Stewart	Mon - Thurs 11p / 10c
Home Crisis Investigation
www.thedailyshow.com
Daily Show Full Episodes Political Humor Spinal Tap Performance

Keller Williams Ranks Highest in Customer Satisfaction for a Second Consecutive Year

J.D . Powers rated Keller Williams Realty with the  highest real estate buyer satisfaction for the 2nd year in a row.  Overall satisfaction is determined by examining three factors for the home-buying experience: agent, office, and package of additional services. The Charleston Keller Williams Realty offices started in 2003 with just 5 agents and has grown to 300 agents with 4 offices in the greater Charleston area.  Congratulations Keller Williams Realty Charleston!

Listing http://ping.fm/VGKgT

Impact of Listing on Your Real Estate Income

  In last two months Charleston real estate agents have seen their business turn up.  Some agents are seeing more than others.  What is causing some agents to have more closings than other agents?  Based on a simple comparison of the number of listings compared to closings 90-120 days later, their is strong correlation between the increased listings and increased closings 90 to 120 days later.  The agents that went out a got listings in March 2009 (see the example office below) had more closing in June and July of 2009.  With the winter months coming soon, What does your October and November real estate business look like?  The Charleston agents that want a strong fall need to be working on increasing their real estate listings now so that they can have more closings in the fall.

If you want head start on the other agents in Charleston, I would recommend Shaun Rawls "Sellers Mastery Class" on August 13th, 2009 at the Embassy Suites in North Charleston (Open to all agents).  He is bringing the latest material to secure, maintain and sell your listings.  In this shifting market you need an extra edge, Shaun will show you how to get that extra edge!  If interested, here is the  Seller Mastery registration form.

Charleston Real Estate Technology Masterminds Sign Up

Charleston Real Estate Technology Masterminds are starting Aug 18th, 2009 from 11am to Noon every Tuesday.

Each week, we will address a different topic providing in-depth discussion and solutions to improve online lead generation.

This mastermind is open to all real estate agents.

Class Schedule:

Aug 18th: The Master Plan - Starting with your Website

Aug 25th: SEO with Google

Sep 1st: SEO with Bing and Yahoo

Sep 8th: Optimizing your Listing Portals (Realtor.com, Trulia, Zillow)

Sep 15th: Blogging for Leads

Sep 22th: Blogging using Video and Photographs

Sep 29th: Facebook

Oct 6th: LInked-in

Oct 13th: Twitter

Oct 20th: Special Portals (Walk Score, Dwellicous,Technorati, Real Estate Wiki etc)

If there is a topic you would like to see, please leave a comment and we will try to add it.  If you can not physically make the mastermind, we will try to provide a remote broadcast. 

To register for the mastermind, please leave a comment with your name and email so that we can send you more information for the masterminds.